If you have been able to get out, you may have spotted some changes at Welcome Break forecourts across the country.
Although not particularly high profile, this is actually one of the biggest shake ups in this market for some time. Providing welcome relief from the eye watering fuel costs usually associated with motorway driving.
Tessell8 have played a small part in assisting the roll out of the national advertising campaign. A process enabled by the brand changeover.
It’s been a great project to be involved in, bringing together a wide range of skills and functions to deliver a single, seamless, solution.
In order to provide all the information needed for the campaign, Tessell8 carried out a national forecourt survey. We visited literally every single forecourt in the estate across the entire country surveying every single fuel pump and nozzle alongside the wider site and building. This gave Welcome Break the ability to virtually visit every single site from their desk.
Following this we have brought together the separate supply chains to provide the display hardware as well as the different advertising pieces. Fitting this into other existing hardware roll outs.
It’s a great example of the way we bring all the separate elements together and make them Tessell8.